![]() ![]() Sometimes right off the back of their marketing campaigns in the channel itself. More and more businesses are turning to WhatsApp to sell products and services. Reason 4 – WhatsApp business messaging helps speed up the sales cycle The grocery retail giant switched its printed catalog for a digital one sent via WhatsApp and saw 45% of recipients browse the catalog for an average of 3 minutes! Reduced printing costs and accurate analytics – it’s a win-win. Innovative companies like Carrefour are enjoying great success with WhatsApp for marketing. What’s more, stats show that for mobile messaging channels like WhatsApp, the average message open rate is 98%! Businesses that jump on it fast will have the edge over others. WhatsApp is just beginning its journey for business - promotional messages have only been available since late 2021, so it’s still pretty new. So whether you’re marketing products or providing support, customers get an exceptional customer experience! Reason 3 – WhatsApp for marketing helps cut through the noise WhatsApp ticks all the boxes for what consumers want – live chat, easy access, personal, but what about what businesses want? With features like rich media messages, branding, verified accounts, quick-reply buttons, and more, WhatsApp’s got you covered. And many are doing this today, with 175 million messages sent over WhatsApp businesses every day. In a survey by Meta, 75% of adults want to communicate with brands like they do with friends and family. According to Salesforce, 71% want to speak to companies in real-time. People are crying out for easier, more convenient ways to talk to businesses. Reason 2 – Customer engagement over WhatsApp is what people want Most WhatsApp users are below 45, but there’s a significant user base in older age groups, too, so it’s an excellent channel to reach a broad audience. Did you see the WhatsApp advert in the U.S during the Superbowl and the Oscars? It was kind of a big deal for them! It’s also growing fast in the U.S, with 75 million (and counting) using it today. It's number two in many other countries too! This map shows the countries where WhatsApp is the number one messaging app. WhatsApp is huge in Latin America, India, much of Europe and Africa, and some countries in Asia. So if you’re a global business looking to reach customers, it’s a no-brainer. Seriously, that’s a massive worldwide audience – no one can argue that. Let’s look at the top 5 reasons these companies use WhatsApp business messaging. Together with the IDC, we surveyed over 355 businesses worldwide, and 61% said that WhatsApp was a key channel for conversational customer engagement. ![]() Not surprisingly, many businesses have jumped at the chance to open such intimate conversations with their customers. From a business point of view, this offers an exciting new channel to drive revenue and build closer relationships with customers. Their goal? Making it just as easy to reach a business as friends and family. WhatsApp has opened its doors to businesses. And users love it – more than 100 billion messages are sent every day! If you didn’t already know, WhatsApp is the biggest messaging app in the world, with a staggering 2 billion users! WhatsApp prides itself on simplicity, security, and reliability – it’s an app where people create ‘digital living rooms’ and catch up with friends and family. Reason 5 – WhatsApp for customer support improves customer satisfaction Reason 4 – WhatsApp business messaging helps speed up the sales cycle.Reason 3 – WhatsApp for marketing helps cut through the noise.Reason 2 – Customer engagement over WhatsApp is what people want.
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